Kyabram Fauna Park is a wildlife park in the town of Kyabram, in regional Victoria. Like many attractions in Australia, it relies on visitors who plan a day out, and on locals who come back again and again. We designed and built a new website for the park, with a way to buy tickets and memberships online.
What the Park Needed
A wildlife park has two kinds of visitors. Some come once, often on a weekend or during the school holidays. Others love the park and visit many times a year. Both groups need to know what the park offers, and both need an easy way to pay.
The park also has something most businesses don't: animals that people want to see. A website for a place like this should show those animals off with large, clear photos, so people get excited about visiting before they arrive.
What We Built
We did the website design and built the site on WordPress. WordPress is a popular system that lets the park's own staff log in and change pages, much like editing a document. The site includes these features:
- Online tickets: Visitors can buy their entry tickets on the website before they leave home.
- Online memberships: Regular visitors can buy a park membership online, without needing to sign up at the front gate.
- A custom image gallery: We built a photo gallery that shows a series of images one after another, so visitors can scroll through pictures of the park and its animals.
Because the site sells tickets and memberships, it is an online shop as well as an information website. This kind of site is often called an eCommerce website, which simply means a website that takes payments.
Why These Features Matter for Attractions
For a wildlife park, a zoo, a museum or any other place people visit for the day, selling online can make life easier for everyone.
- Visitors can plan ahead: Many families like to sort out tickets the night before a day trip. Buying online means they can do that on their phone, at any hour.
- Less waiting at the gate: When people have paid before they arrive, the front desk has fewer payments to handle by hand.
- Memberships are easier to sell: A membership is a good way to turn a one-off visitor into a regular. Letting people join online removes a step that might otherwise put them off.
- Photos do the selling: People choose where to go based on what they see. A good gallery gives them a reason to pick your attraction over another one.
Building on WordPress also means the park can update its own opening hours, news and prices without having to call a developer each time.
You can see more screens from this project on our Kyabram Fauna Park portfolio page.
How We Can Help
At IDM2, we design and build websites for attractions, tourism businesses and community organisations across Melbourne and Australia. If you would like to sell tickets, memberships or products on your website, we can build it on WordPress so your team can manage it easily. Have a look at our WordPress websites page, or get in touch to talk about your project.