Google Ads (PPC)
Google Ads (PPC) Management Services in Melbourne
Maximise your ROI and start appearing instantly on Google search results with expertly managed Google Ads
Why You Need Google Ads
Think of Google Ads as the fast lane to getting your business noticed online. While SEO is essential for long-term growth, it can take months to see significant results. Google Ads, on the other hand, allows you to instantly reach potential customers actively searching for your products or services. It’s like placing your store in the busiest mall, where thousands of people pass by every day. If you want immediate visibility and quick wins, Google Ads is the way to go.
At IDM2, we specialise in creating and managing powerful Google Ads campaigns that drive results. Our approach to pay-per-click (PPC) advertising is designed to maximise your visibility, attract high-quality traffic, and increase conversions for your business. With our bespoke strategies, we tailor each campaign to align with your specific goals, ensuring that every dollar of your ad spend delivers a strong return on investment.
What to Expect
With expertly managed Google Ads, you can expect...
Increase Visibility and Awareness: Your business appears at the top of Google search results, ensuring maximum exposure.
Drive Targeted Traffic: Attract the right customers to your website, those who are most likely to convert.
Lower Cost-Per-Acquisition: Benefit from optimised ad spend that leads to higher ROI and more cost-effective customer acquisition.
See Results Faster: While SEO builds your online presence over time, Google Ads delivers immediate traffic and results.
What Sets IDM2 Apart?
Results-Driven Approach: We’re not just about clicks; we focus on driving high-quality leads and sales for your business.
Full Transparency: You’ll have complete visibility into every aspect of your campaigns, from ad spend to performance metrics.
Dedicated Experts: Our team consists of experienced PPC specialists who stay ahead of industry trends and continuously refine your strategy for maximum ROI.
No Lock-In Contracts: We believe in earning your trust through results, not binding contracts. You are free to adjust or pause services as needed.
Digital Marketing
The Process
General Approach to Google Ads (PPC) Packages
1. Custom Campaign Strategy
We start by developing a tailored PPC strategy that aligns with your business goals. This includes an in-depth understanding of your target audience, competitive landscape, and desired outcomes.
2. Account Setup and Keyword Research
We handle the complete setup of your Google Ads account and perform detailed keyword research to identify high-performing search terms that will drive the most relevant traffic to your site.
3. Competitor Analysis
Our team conducts thorough competitor analysis to understand the market dynamics and uncover opportunities to outperform your rivals.
4. Ad Creation and A/B Testing
We craft compelling ad copy and engaging creatives, followed by rigorous A/B testing to identify which versions resonate best with your audience.
5. Optimisation of Landing Pages
To ensure maximum conversions, we provide recommendations to optimise your landing pages, making them more persuasive and user-friendly.
6. Advanced Targeting Setup
Utilising a range of targeting options, from demographics to device types and geographic locations, we ensure your ads reach the right audience at the right time.
7. Ongoing Bid Management and Optimisation
Our experts continuously manage and adjust your bids, refining your campaigns to lower costs and improve ad performance based on real-time data.
8. Transparent Reporting and KPI Tracking
We provide detailed monthly reports on all key performance indicators, giving you complete visibility into your ad spend, results, and ongoing improvements.
Unique Strategy