Digital Marketing Agency in Melbourne
Online Marketing Strategy, Implementation and Management
Elevate Your Brand and Online Awareness with our Expert Online Marketing Services
Digital Marketing
Strategy
Social Media
Strategy
Social Management
Why You Need Online Marketing
Welcome to a world where modern businesses thrive through the power of personal connections. In our digital age, having a robust online presence isn’t just an option; it’s your opportunity to leave a lasting mark in the hearts of your customers. At IDM2, we understand the essence of building trust and nurturing long-lasting relationships, just like a local business should. That’s why we’re passionate about online marketing – it’s not just about boosting numbers; it’s about crafting genuine experiences and making your audience feel valued.
Our digital marketing services are designed to be your dedicated partner on this journey. We’re here to help your brand shine in the digital landscape by enhancing its visibility and creating content that resonates deeply with your audience. We don’t just understand small and medium-sized businesses; we are one. Your success is our success, and we’re excited to guide you on this path to realizing your business’s full potential. Explore our tailored services, and let’s embark on this shared journey to give your brand the personal touch it deserves. Your brand’s future begins here.
Digital Marketing
Digital Marketing Strategy Package
Recommended Hours: 10-15 hours
Timeline: 2-3 weeks
Social Media Marketing Strategy Package
Recommended Hours: 8-12 hours
Timeline: 1-2 weeks
Social Media
Social Media Management
For social media management, we will handle the day-to-day execution of the social media strategy. This includes content creation, scheduling posts, engaging with the audience, and monitoring social media metrics. The package may cover one or multiple platforms (e.g., Facebook, Instagram and X (formerly Twitter)) and can be adjusted based on your desired level of engagement.
Recommended Hours: 10-20 hours per week (depending on posting frequency and platforms)
Timeline: Ongoing (monthly basis)
Digital Marketing
The Process
General Approach to Digital Marketing Packages
1. Initial Audit
Conduct a comprehensive analysis of the current digital presence, including website performance, SEO, and existing content.
2. Define Goals and Objectives
Clearly outline your objectives and identify your target audience to ensure a focused digital marketing strategy.
3. Select Digital Channels
Choose the appropriate online platforms that align with your goals and audience for effective promotion.
4. Create Content and Assets
Write the posts, pictures, videos and ads your plan needs, and check them with you before anything goes live.
5. Set a Budget
Determine your digital marketing budget, considering ad costs, content creation, and ongoing campaign management.
6. Plan Content Calendar
Establish a schedule for posting and campaign management to maintain consistency and optimize engagement.
7. Monitor and Optimize
Use analytics to track performance, analyze data, and adjust strategies based on real-time insights.
8. Report Results
Share transparent, regular reports on key performance indicators (KPIs) and recommend future actions for stakeholders.
An experienced team
Who we've worked for
A digital marketing agency in Melbourne for small and medium businesses
IDM2 is a digital marketing agency in Melbourne, based in Port Melbourne. Digital marketing means promoting your business online, through Google, social media, email and your own website. We don't just understand small and medium-sized businesses, we are one, so we plan marketing that fits a real budget and a busy owner.
What we can help with
- A digital marketing plan. We look at your business, your customers and your competitors, then write a plan that covers things like SEO, content, email marketing and paid ads, with clear steps to follow.
- A social media plan. We work out which platforms suit your business, what to post about and when. This includes a content calendar, which is a simple schedule of upcoming posts.
- Social media management. We do the day-to-day posting for you, as explained below.
- Online ads. We run ads on Google and on social media. Our Google Ads management page explains how that works.
Social media management in Melbourne
If you know you should be posting but never find the time, our social media management service takes it off your hands. We create the posts, schedule them, respond to comments and keep an eye on how each post performs. We can look after one platform or several, such as Facebook, Instagram and LinkedIn, and we adjust how often we post to suit your goals. It runs month to month.
How we work
Every project starts with a look at where you are now, including your website, how you show up on Google and what you already post. Then we agree on goals, choose the channels that suit your customers, set a budget and plan your content. Once things are running, we track the results and send you regular reports with what we suggest next. When you're ready, get in touch with our team.
Common questions about digital marketing
What does a digital marketing agency do?
A digital marketing agency helps you find and win customers online. That can include planning your marketing, managing your social media, running ads on Google and social media, helping your website show up in Google, and email marketing. Most businesses don't need all of it, so we start by working out what will help you most.
How long does a digital marketing plan take?
Our digital marketing strategy package usually takes 2 to 3 weeks and around 10 to 15 hours of work. A social media strategy usually takes 1 to 2 weeks and around 8 to 12 hours.
Which social media platforms do you manage?
We can manage one platform or several, such as Facebook, Instagram and LinkedIn. We suggest the ones where your customers actually spend their time, rather than trying to be everywhere.
How much time does social media management take?
It depends on how often you want to post and how many platforms we look after. As a guide, our social media management usually takes between 10 and 20 hours a week and runs month to month.
Can you also build or fix my website?
Yes. IDM2 is also a website design and development agency, so if your website is holding your marketing back, our team can fix it or build a new one.
Portfolio
Our Satisfied Clients
Additive Free Lifestyle
United Firefighters Union
Fishing App
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