App Store Optimisation Services

Help more people find and download your app

Boosting Visibility, Downloads, and User Engagement for Your Mobile App.

Why You Need App Store Optimisation

App Store Optimisation (ASO) is an essential component of any successful mobile app marketing strategy. In a crowded marketplace with millions of apps available, it’s crucial to invest in ASO to ensure that your mobile app doesn’t get lost in obscurity. First and foremost, ASO helps improve the discoverability of your app. By strategically selecting and optimising relevant keywords in your app’s title and description, you increase the chances of your app appearing in the search results when users are looking for apps similar to yours. This can lead to a significant boost in organic downloads, as users are more likely to trust and download apps that appear at the top of search results.

Moreover, ASO enhances your app’s overall visibility, which is a key factor in attracting a larger user base. By optimising visual elements like app icons, screenshots, and video previews, you can create a compelling first impression that entices users to click and explore your app. Positive user reviews and high ratings, which can be managed and encouraged through ASO practices, also play a critical role in building trust and convincing potential users to give your app a try. In essence, ASO is a dynamic and ongoing process that not only drives downloads but also ensures that your app continues to thrive in a highly competitive and ever-evolving mobile app ecosystem.

ASO Strategy

Our ASO service is designed to be your strategic partner in this endeavor, providing you with the expertise and tools to maximize your app’s visibility, downloads, and user engagement.

Our ASO service begins with in-depth keyword research, where we identify the most relevant and high-impact keywords for your app. By optimizing your app’s title, description, and metadata with these keywords, we help improve its search ranking, making it easier for potential users to discover your app. We also pay close attention to visual elements such as app icons, screenshots, and video previews, crafting captivating and persuasive visuals that leave a lasting impression on users, increasing the likelihood of them clicking and installing your app.

What's Included?

Detailed Report

A detailed report about your app sources of installation and how it can be influenced. The purpose of this is to increase Organic Traffic with better cost efficiency than can be done with Ad campaigns.

Market & Competitor Research

We will provide a detailed report about your competitor's media usage, In-app events, and CCPs. You will also receive market research, giving you insight into the expansion into new markets and localisations.

Keywords Research

Using Keyword Multiplication and data from the competitors, IDM2 will locate all the relevant keywords the app can rank with.

New Metadata Recommendations and Localisation

Using all the data gathered in the analysis and report, IDM2 will build new metadata that will boost your App ranking.

App Store Review

IDM2 will review the overall appearance of your app in the store and recommend improvements in design, layout and use of media such as videos and tutorials.

How our app store optimisation works

App store optimisation, often called ASO, is the work of helping your app show up when people search the Apple App Store and Google Play, and then giving them a good reason to download it. It is a lot like search engine optimisation (SEO) for websites, but for app stores. Our ASO services suit apps that are already in the stores but aren't getting enough downloads, and new apps that are about to launch.

What we do, step by step

Find out where your downloads come from. We report on how people currently find and install your app, and which of those you can influence.
Look at your market and competitors. We study similar apps, how they present themselves and what they do well. We also look at whether your app could do well in other countries.
Research keywords. Keywords are the words people type into the app store search box. We find the ones your app has a real chance of showing up for.
Write new listing text. We rewrite your app's title, description and other listing details, often called metadata, using those keywords. If you want to reach other countries, we also prepare versions in other languages, which is called localisation.
Review how your listing looks. We check your icon, screenshots and videos and suggest changes to the design, layout and media that will make people more likely to tap and install.

Why work with an app store optimisation agency that also builds apps

IDM2 is based in Port Melbourne and we design and build mobile apps ourselves, so we understand how an app's features, screens and reviews affect how it is shown in the stores. ASO can also work alongside paid campaigns such as Google Ads, and our wider digital marketing services can help send people to your app from other places too. To talk about your app, get in touch.

Common questions about app store optimisation

What is app store optimisation?

App store optimisation, or ASO, is the work of helping your app appear when people search the Apple App Store and Google Play, and encouraging them to download it once they find it. It covers the words in your app's listing as well as its icon, screenshots and videos.

Is ASO the same as SEO?

They are similar ideas in different places. SEO helps your website show up in Google search results. ASO helps your app show up in app store search results. Each store has its own rules, so the work is different.

Does ASO work for both the App Store and Google Play?

Yes. We look at your app's listing on both the Apple App Store and Google Play, and suggest changes for each one.

Can you guarantee my app will reach the top of the app store?

No. Nobody can honestly promise a ranking, because Apple and Google decide the order of results and change how they do it. What we can do is make sure your listing uses the right words and visuals to give your app the best chance.

Is ASO better than paying for ads?

They do different jobs. Ads bring downloads while you keep paying for them. ASO aims to grow the downloads you get without paying for each one, which often costs less over time. Many apps use both.