Starting an online shop involves more than building a website. You need good photos of your products, a shop that is set up and ready to take orders, and a design that makes people want to buy. For JRNY Essentials, we looked after all of these steps.
What the Business Needed
A new online store needs to look good and be easy to shop from. Customers can't pick up and hold a product online, so the photos have to do that job. The store also needs the practical things set up properly, such as products, prices and the checkout, before the first sale can happen.
What We Built
We designed the website, took the product photos, built the site on Shopify and set up the online store. Shopify is a popular system made for running online shops. It handles things like taking payments and managing orders, and the business owner can log in to add products and check sales. The store includes these features:
- Online store: Customers can browse the products and buy them online.
- Discounts on grouped products: The store can offer a discount when customers buy certain products together.
- Online chat: Visitors can send a message and chat with the business from the website while they shop.
- Live purchase notices: Small pop-up messages show visitors when other people have bought something from the store.
Why These Features Matter for Online Shops
These features are useful for many small online stores in Australia, whatever they sell.
- Good photos sell products: Clear, consistent product photos help customers understand what they are buying. Having the same team take the photos and design the website also means everything looks like it belongs together.
- Grouped discounts encourage bigger orders: Offering a better price for buying several items together gives customers a reason to add one more thing to their cart.
- Chat answers questions straight away: If a shopper has a question about size, delivery or how a product works, a quick answer can be the difference between a sale and a lost customer.
- Purchase notices build confidence: Seeing that other people are buying from a store can reassure a new visitor that it is a real business.
- Shopify is easy to run: Because Shopify is built for selling online, the owner can manage products, orders and stock without technical help.
You can see more of this project on our JRNY Essentials portfolio page.
How We Can Help
At IDM2, we help businesses in Melbourne and across Australia start and grow their online shops. We can design your store, set it up on Shopify or another system, and help with product photos too. Have a look at our eCommerce websites page, or contact us to talk about your store.