Additive Free Lifestyle helps people who want to eat food without added chemicals, such as certain colours, flavours and preservatives. Food labels can be long and hard to read, especially in a busy supermarket. We designed and built a mobile app for iPhone and Android that makes this easier.
What Additive Free Lifestyle Needed
People who are cutting out additives need help in a few different places. They need to check labels while they shop. They need ideas for what to cook. And they need to plan their week so they buy the right things. An app on their phone can help with all of these, because the phone is always with them.
What We Built
We designed the app, made a clickable prototype and then built it for both iPhone and Android. A prototype is an early version of the app that looks real and can be tapped through, so the idea can be tested before the full build starts. The app includes these features:
- Ingredient and additive scanner: Users can scan the ingredients on a food product to check it for additives.
- Meal planner: Users can plan their meals ahead of time.
- Shopping list maker: The app can create a shopping list for the user.
- Recipe collection: Users can browse a collection of recipes inside the app.
- Featured posts: A section of the app shows selected articles and posts.
Why These Features Matter for Health and Lifestyle Brands
Many health, food and wellness businesses in Australia share helpful advice through books, blogs and social media. An app can turn that advice into something people use every day.
- Help at the moment it is needed: A scanner works right there in the supermarket aisle, which is exactly when people are deciding what to buy.
- From plan to plate: A meal planner, recipes and a shopping list work well together. People can choose their meals, see what to cook and know what to buy, all in one app.
- A reason to come back: Featured posts give people something new to read, which keeps the app useful over time.
- One app for both phones: Building for iPhone and Android means the app can reach people whichever phone they own.
You can see screens from the app on our Additive Free Lifestyle portfolio page.
How We Can Help
At IDM2, we design and build mobile apps for iPhone and Android for businesses in Melbourne and across Australia. We start with a prototype, so you can try your app before it is built. Learn more on our mobile apps page, or get in touch to talk about your app idea.